Ea Benchmarking

PART I volt Forces pretending of Competition The Five Force Model of Competition consists of the following:  argument among competing sellers  latent pertly entries Firms in other industries offering substitute merchandises Suppliers of affectionate materials and parts components  purchaser bargaining power and buyer-seller collaboration We lead now describe in detail each of the vanadium forces of competition that ar lining Electronic Arts Inc. Rivalry among Competing Sellers: The overall softw be publication segment of the video rod cell industry is extremely competitive. This is receivable to the fast pace surroundings of the industry through the ceaseless introduction of new and updated mettlesomes on with new technological advances utilise in the creating and playing of new video games. EA faces competition from numerous other game developers who set from smaller com panies with limited resources and corking to largishr firms with greater resources and capital. The following is a list of 17 game developers that make do today with EA.

1) Activision 5) Acclaim entertainment9) THQ 2) Take-Two synergistic6) Sega10) Konami 3) Capcom7) Lucus Arts11) Namco 4 ) Eidos8) Infogrames12) Vivendi Universal 13)Midway Games14) 3D015) Sony 16)Nintendo17) Microsoft The typical weapons that each game developer uses to compete are based on game features and product quality, large distribution channels and retail shelf space, brand-name recognition, time of game releases, pric e, and effective commercialiseing and adver! tising strategies. Taken as a whole, the economic picture for the video industry is that the smaller companies are struggling while the larger firms including Microsoft, Nintendo, Sony, Sega, Activision, and THQ are fiercely competing with EA for mart share. All of the above mentioned competitors of EA develop video games in the aforementioned(prenominal) categories that EA does and includes exercise sports,...If you want to get a full essay, methodicalness it on our website: BestEssayCheap.com

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