Trends in Interactive Marketing

Trends in Trends in syner tolerateic market Interactive Marketing Table of Contents Introduction3 streamer Ads3 Interstitials6 Pop-Ups6 look for Ads6 Pay-Per-Click6 Online Communities7 Viral Videos8 affable Networking9 Facebook9 Twitter10 Conclusion11 Reference13 addendum15 Introduction In todays economy companies must be savvy when it comes to maximizing customer exposure and minimizing cost. harmonize to the groyne Street Journal, U.S. ad spending on media much(prenominal) as TV, print and online divulge ads fell 14% to $30.18 jillion in the first quarter from a year earlier[;] gibe to TNS Media intelligence informationthe Internet was the only medium to check into growth (Vranica, 2009). As companies look for ways to cut costs and as trade budgets contract, m whatever of them are looking to engine room and interactive merchandising to subsidize costly print and TV ads. The newest channels for communication and selling directly to customers are electronic. The lucre provides marketers and consumers with opportunities for much great interaction and individualization (Kotler & Keller, 2009).

Interactive market has handsome from company websites, webpage sponsorships, and mass email marketing to: monetary standard ads, interstitials, take care ads, online communities, viral videos, and social networks. For the purposes of this paper, a deeper dive into Netflix (NFLX), one of the valet de chambres biggest buyers of online advertisement (Kafka, non Showing, 2009), will provide notwithstanding insight into the latest trends in interactive marketing. Banner Ads Banner a! ds, also known as display ads or scratch ads, are on intimately every internet page. It is marvelous one could visit any major news, entertainment, or face engine homepage without seeing banner ads. Display ad formats diddle ~33% of total online advertising or about a $7.6BN business in 2008, [and]display adsremain the bread-and-butter of the online advertising heavens (May & Kwong, 2009)....If you want to get a full essay, nine it on our website: BestEssayCheap.com

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